I’m Sohee, a UX/UI designer designing intuitive experiences that engage and deliver impactful results.

I design custom, interactive solutions for global brands like Pinterest, NBA, and L’Oréal, transforming complex challenges into user-centered designs that drive engagement and success.

Currently work at Blueconic - Jebbit Studio Team

View my selected works below 👇

Selected Work

2025 Pinterest Predicts Trend Drops

UX/UI Design, Creative Strategy

Designed a Pinterest Predicts 2025 microsite that brings exclusive trend drops—products and experiences released annually—directly to users. The experience combined intuitive navigation with streamlined actions like setting reminders and redeeming limited items, delivering a seamless journey that maximized engagement and excitement for upcoming trends.

NBA Voting Experience

UX/UI Design, Creative Strategy

Designed the NBA G League voting experience, achieving 81% engagement and 77% completion rates through intuitive interfaces and gamified elements.

Subdued

UX/UI Design

Designed an end-to-end subscription management app that simplifies tracking subscriptions, including free trials, and streamlines management with features like notifications and easy cancellations.